Online anchors become a hit for their cute looks and live performance in Asia

As they say, people should stay away from inferior entertainment models and pursue higher-level spiritual happiness.

Online anchorwomen leading young people astray

Online anchors become a hit for their cute looks and live performance in Asia

And it is high time the internet and cultural administrative departments took concrete actions to regulate indecent and culturally damaging online live broadcasts, so as encourage a healthy cultural environment online and prevent young people from being led astray in cyberspace.

Online anchorwomen leading young people astray?

According to CBN Data, a polling agency headquartered in Shanghai, the “online celebrities” industry’s annual output value this year is expected to hit nearly 60 billion yuan ($9.23 billion), from almost nothing two years ago. In comparison, the box office revenue in China last year was 40 billion yuan.

After more than 30 years of opening-up and embracing new technology, China has been transformed into the world’s second-largest economy. At the same time its culture has also experienced a remarkable transformation.

Responding to the cultural shocks that have occurred has been a pressing challenge for Chinese leaders, who believe the rise of China should be not just economic but also cultural. Late top Chinese leader Mao Zedong and his successors have all said China’s culture should originate from the Chinese people, and serve them in return. The vulgar culture that has emerged online is a fresh test of this cultural ambition.

Despite the internet administrative department’s painstaking efforts, indecent or “empty” live broadcasts are flourishing in various forms.

The anchors of such live online broadcasts have become popular celebrities, and it is now viewed by many youngsters as an attractive profession, because of the low entry threshold and potentially high returns.

I read this comment story today online to criticise the cyber celebrities of China for their lewd or flirtatious words or behaviors.

It said, “these anchors attract fans with their good looks, and then perform – usually in a flirtatious manner, and sometimes doing nothing more than repeating a daily routine – in front of the camera in exchange for a payment by viewers that is made by the click of a mouse or a tap on a touch screen.”

In the end the writer called for like this “it is high time the internet and cultural administrative departments took concrete actions to regulate indecent and culturally damaging online live broadcasts, so as encourage a healthy cultural environment online and prevent young people from being led astray in cyberspace.”

So how do like these cyber anchors who live by their looks or performance in front of camera?