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CoverGirl brand’s first male CoverBoy: Teen makeup artist James Charles breaks beauty barriers

CoverGirl brand introduces its first CoverBoy James Charles: For the first time since it was founded in 1961, CoverGirl’s representative and Spokesperson will be male.

James Charles, a 17 year old high school boy is aspiring to be a make-up artist… which is a respected profession primarily the entertainment industry. It’s not at all unusual for males to be in this profession. The boy knows the craft and apparently quite well. What is a little unusual is that he’s modeling women’s make-up on himself.

CoverGirl's first CoverBoy James Charles

CoverGirl’s first CoverBoy James Charles

The COVERGIRL company is applauding and celebrating James Charles as brave and courageous for breaking boundaries and serving as an inspiring role model. Sure, I understand what they’re saying… “you work hard enough, you can be whatever you want to be”… I’d stop far short of crossing gender lines, that’s just me though.

Brand’s First CoverBoy SCORES NEW BESTIE … KATY PERRY!! Oh, and did we mention this kid James Charles’s got personality? Take these epic senior photos as proof. He definitely has a talent for makeup application and artistry.

Teen makeup artist James Charles

Teen makeup artist James Charles

CoverGirl cosmetics names first-ever CoverBoy: Teen makeup artist James Charles breaks beauty barriers

In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. On Tuesday, the pop star helped announce that James Charles has become the first male to represent the CoverGirl brand.

“All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” the company said in a statement to TODAY. ”

James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.

CoverGirl’s first CoverBoy: 17-year-old YouTube sensation James Charles

James Charles made history by becoming the first male face of CoverGirl … and now he gets to glam it up with Katy Perry for the next year as a fellow brand ambassador.

James Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. James has racked up over 400,000 followers in just one year of posting, thanks to masterful skills and an extensive array of looks, ranging from wild…

His most recent video focused on a gaudy turquoise-glitter eye shadow and, with terrific brush skills, turning it into a stunningly chic look.

James Charles also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York.

The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month.

Easy, breezy, beautiful CoverBoy? Congratulations, James Charles! You are the first ever male CoverGirl, an honor revealed Tuesday on Katy Perry’s Instagram.



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